In German
Inside Auto Bach
Führung beginnt bei sich selbst — Teil 1 und Teil 2
For more than 20 years, I have worked in international executive and board roles, leading people, shaping transformation, and navigating the realities of growth and change.
Today, I bring this experience to my work with leaders and organizations as a Certified Senior Executive Coach, Team Coach, Leadership Trainer, and Interactive Speaker, as well as the Co-Founder of SB Leadership Partners.
Leadership has been a defining thread throughout my career.
As Head of Digital at General Motors Europe and later as CMO and Board Member at ISRA VISION, I experienced firsthand what it means to lead through uncertainty, make difficult decisions, and bring people together across functions, markets, and cultures.
These experiences still shape how I see leadership today as an ICF PCC-certified Coach: with a strategic perspective, genuine curiosity, a growth mindset, and a deep appreciation for the human dynamics behind every organization.
Together with Barbara Bock-Walenta, I founded SB Leadership Partners to support leaders, teams, and organizations through leadership development, executive coaching and organizational transformation.
We bring together two perspectives, many years of experience, and a shared belief that leadership works best when clarity, communication and collaboration come together.
A glimpse into the people, places, and conversations that shape my work.
Photo credits: Nina Rogler, Maximilian Kafanke @Maximalfocus Photography, Florian Trettenbach ©EYECATCHME Photography
Ideas are often best explored in conversation. Here are some selected podcasts, interviews, and talks.
Führung beginnt bei sich selbst — Teil 1 und Teil 2
Mit moralischem Kompass führen
Triggering Memories and Connections Through Sound
Einführung einer globalen Marken-Plattform
Top leaders in conversations about the role of music in the digital age. On music and emotion.
Leadership is built through relationships. These are some reflections from people I have had the pleasure of working with.
“The coaching with Sandra has provided me with crucial knowledge about my thinking patterns and needs. With this, she has accompanied me as if by an invisible hand, challenging but empathic and respectful. She helped me recognize, sharpen, and organize my thoughts and feelings into meaningful perspectives and options for action.”
“As a leader in healthcare research, I had the opportunity to observe and work with numerous coaches. From my perspective, Sandra is a unique coach as she combines warm-hearted empathy with a razor-sharp analytical mindset. Sandra co-creates with her coachees without guiding, and she challenges while creating a safe space for self-exploration. In other words, Sandra enables her coachees to discover their unrivaled potential and facilitates their personal growth in a light-footed manner.”
“We worked with Sandra Cameron on FTAPI’s Diversity Day, built around two formats on the same day: a session for our team leads and a Lunch & Learn open to everyone in the company. For the leads, we planned 1.5 hours, followed by an optional hour on real case examples. Going in, roughly a quarter of the group intended to stay for that optional part. In the end, about three quarters stayed, and the few who left had back-to-back meetings. That was the clearest feedback we could have asked for.
What makes Sandra effective is where she puts the emphasis. It is not the big structural changes that create impact; it is the small, easily applied things: how to approach a colleague or team member differently when communication has not worked so far, and how to deliberately open space so people can share what they need in terms of ways of working and communication. Those are things a lead can try the next morning.
The Lunch & Learn carried the topic beyond the leadership circle. It gave everyone an accessible entry point in a format that is easy to say yes to, so the conversation was not something happening above people’s heads but something they were part of.
Diversity is key to building high-performing teams, and neurodiversity is the part of it that tends to get the least attention. It also needs momentum beyond a single day. Sandra gave us a strong foundation for that. If you are planning a first serious step on the topic, I can highly recommend working with her. Thank you again, Sandra, for an impactful day that stuck!”
“I am grateful for having the chance to take part in a consulting workshop led by Sandra. She is exceptional in what she does, for being able to deliver abstract, multi-facetted theoretical concepts in a very understandable way, making those very easy and natural to adopt practically. The workshop left me very opened, seeing and understanding much more of people around me, recognizing reasons why I am able to communicate with them naturally and successfully or not so. It goes further beyond the contents of the training though, I see so many new possible growth and development routes, and if ever a workshop deserves an etiquette of being life changing – this one surely does – entirely thanks to Sandra.”
“Barbara Bock-Walenta and Sandra Cameron have been pivotal in refining our consultant trainings, blending their broad experience to elevate our programs. They’ve infused our sessions with innovative leadership and problem-solving strategies, tailored to the challenges of the modern business world. Their interactive workshops have not only made learning engaging but also fostered a culture of trust and continuous improvement among our learners. We’re immensely grateful for their energy, expertise, and the significant value they continue to add to our training initiatives.”
A good conversation is often where new perspectives begin. If you would like to exchange ideas, connect or get in touch about an interview or speaking engagement, I would be happy to hear from you.
For coaching and leadership development enquiries, please visit SB Leadership Partners or contact me directly via: